Tata Motors’ Acquisition of Jaquar and Land Rover
Acquisition of Jaquar and Land Rover by Indian tiger Tata Motors was a big buzz last few days. Finally, Tata Motors’ acquisition of two iconic British brands - Jaguar and Land Rover - was finally completed earlier this week. The previous owners of these two brands were Americans but though the flavor of the two companies continues to be very British.
How much Tata Motors has paid for this acquisition deal you know. Tata has acquired the two companies for about half the price that Ford paid their original owners in 1989. Now it’s important to know Tata’s stance after this successful acquisition.
Would Tata Motors need to work hard after acquisition?
Though that sounds like a good deal, it is not going to be all rosy for Tata Motors after the acquisition. The real work starts now for this global Indian, trying to pull together the two brands and making them more profitable while still being weighed down by their historical issues. Jaguar and Land Rover are both special, super premium brands that have a huge fan following. It is Jaguar that has lost a bit of its shine over the last two decades, losing its pre-eminence even amongst British buyers to other European marques. Earlier this year, the hugely popular Jaguar S-type was replaced by the new XF, a futuristic, luxurious four-door coupelike sedan that shows equal promise.
What would be approach from Tata Motors?
Tata Motors has said that there will be no change in the management of the two companies and that there will also be no interference in the independent operation of these two brands and companies. The ownership of the two brands has changed hands, but the brands themselves will remain untarnished. And Tata Motors itself has just become more global.
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